Fancy Shapes Command Premiums in 2 ct-Plus Diamonds

Executive Summary

Elongated fancy shapes are outperforming rounds in the 2 ct-plus category. Long cushions are trading at a 20% to 25% premium over square cuts, marquises are leading pricing, and princess cuts remain weak. U.S. demand remains strong for elongated ovals in D-I colors and VS-SI clarities.

Industry Impact

The trend reinforces a cut-planning shift toward elongated outlines, where well-made fancy shapes are commanding stronger liquidity and pricing premiums. Manufacturers should consider whether rough-planning assumptions still favor the right shapes, especially in categories where rounds are underperforming.

Next Steps

1. Update rough-planning software weightings to reflect stronger demand for elongated fancy shapes.
2. Communicate revised buying specifications to cutting floors.